Shrimper25 0 Posted April 2, 2012 Share Posted April 2, 2012 Hi everyone, I am hoping you all could lend a fellow football fan a hand. As you can guess from my username, I'm a Southend supporter. I don't think our paths have yet to cross in my 16 years as a Shrimper! With the kind permission of Ant, I'd like to ask you all if you could please fill out my questionnaire for my dissertation. It's about sponsorship and rivalry in top-flight English football. The questionnaire link is here: https://docs.google....2hiX3c6MQ#gid=0 Thanks to anybody who completes it, your help is hugely appreciated. If you have any problems with it, please let me know. Cheers, Lew Link to comment Share on other sites More sharing options...
trophyshy 7083 Posted April 2, 2012 Share Posted April 2, 2012 Done. Link to comment Share on other sites More sharing options...
Christmas Tree 4729 Posted April 2, 2012 Share Posted April 2, 2012 Done --- Head hurts Link to comment Share on other sites More sharing options...
Andrew 4774 Posted April 2, 2012 Share Posted April 2, 2012 done Link to comment Share on other sites More sharing options...
Meenzer 15561 Posted April 2, 2012 Share Posted April 2, 2012 Done. Link to comment Share on other sites More sharing options...
Monkeys Fist 42484 Posted April 2, 2012 Share Posted April 2, 2012 Done Link to comment Share on other sites More sharing options...
Bonamental 0 Posted April 2, 2012 Share Posted April 2, 2012 Done Link to comment Share on other sites More sharing options...
The Fish 10876 Posted April 3, 2012 Share Posted April 3, 2012 Done Link to comment Share on other sites More sharing options...
Shrimper25 0 Posted April 3, 2012 Author Share Posted April 3, 2012 Thanks to all that have done it, the amount of responses has been excellent and I'm extremely grateful. Best of luck in the hunt for a top 6 finish! Link to comment Share on other sites More sharing options...
ADP 0 Posted April 3, 2012 Share Posted April 3, 2012 done Link to comment Share on other sites More sharing options...
south_cheshire_toon 0 Posted April 3, 2012 Share Posted April 3, 2012 Weird - but done. Link to comment Share on other sites More sharing options...
LoveTheBobby 1 Posted April 3, 2012 Share Posted April 3, 2012 Shrimper - out of interest what is the general outcome ? Are fans relating any brand loyalty or perceptions to a name on a shirt or is it just a gain in terms of advertising space ? Link to comment Share on other sites More sharing options...
DannyBoyFromOz 0 Posted April 3, 2012 Share Posted April 3, 2012 Done Link to comment Share on other sites More sharing options...
ajax_andy 0 Posted April 3, 2012 Share Posted April 3, 2012 Done - but as an Everton supporter I realise my imput is pretty pointless Interesting though that I view Virgin Money as being a better brand due to its association with Newcastle United... I can see what you are trying to show with this questionnaire. Link to comment Share on other sites More sharing options...
LoveTheBobby 1 Posted April 3, 2012 Share Posted April 3, 2012 (edited) ^ re Virgin. do ya ? how come ? Edited April 3, 2012 by LoveTheBobby Link to comment Share on other sites More sharing options...
ajax_andy 0 Posted April 3, 2012 Share Posted April 3, 2012 ^ re Virgin. do ya ? how come ? Dunno really... just kind of cooler because it's sponsoring a club doing well in the league. Also it's not a crap company like Sunderland's or some of the others. Any half decent company sponsoring a footy team will automatically become cooler in my opinion. Virgin has been associated with F1 amongst other things too so I guess overall it's a relatively "cool" brand, made "cooler" by being on the shirt of a team doing very well in the league Link to comment Share on other sites More sharing options...
Shrimper25 0 Posted April 3, 2012 Author Share Posted April 3, 2012 Shrimper - out of interest what is the general outcome ? Are fans relating any brand loyalty or perceptions to a name on a shirt or is it just a gain in terms of advertising space ? There's popular consensus with companies and sponsorship folk that sponsoring a sports entity creates goodwill with fans of that entity, and that the fans feel positively towards the sponsor. However, there's not been much investigation into whether this alienates opposing fans, even though the joint sponsorship of Rangers and Celtic suggests it does - otherwise why sponsor both? So I'm trying to see if there is a correlation between fans disliking a club and therefore translating that dislike to their sponsor. Done - but as an Everton supporter I realise my imput is pretty pointless Interesting though that I view Virgin Money as being a better brand due to its association with Newcastle United... I can see what you are trying to show with this questionnaire. Thanks for the nice comment - I do have a version for Everton fans up on ToffeeTalk if you're interested, but your input is still useful for this one! Again, please let me emphasise my thanks to all of you who have taken an interest and completed the questionnaire Link to comment Share on other sites More sharing options...
south_cheshire_toon 0 Posted April 3, 2012 Share Posted April 3, 2012 There's popular consensus with companies and sponsorship folk that sponsoring a sports entity creates goodwill with fans of that entity, and that the fans feel positively towards the sponsor. However, there's not been much investigation into whether this alienates opposing fans, even though the joint sponsorship of Rangers and Celtic suggests it does - otherwise why sponsor both? So I'm trying to see if there is a correlation between fans disliking a club and therefore translating that dislike to their sponsor. Hmm, for me, and I still haven't looked, I don't know what tombola do - so how could you say about creating good will. What might have been best is to pick two teams relatively close together so that people in that catchment area will know about them and that they have two nearly similiar sponsors so judgement could be made. This way you would be able to see if there were any good will to each of the respective teams etc. Two to pick (from a quick check of sponsors) are Wigan - 12BET and Bolton - 188BET, respectively just down the road from each other. Good luck anyway with your dissertation. Link to comment Share on other sites More sharing options...
JawD 99 Posted April 3, 2012 Share Posted April 3, 2012 I have done YOUR thing. Link to comment Share on other sites More sharing options...
Shrimper25 0 Posted April 3, 2012 Author Share Posted April 3, 2012 There's popular consensus with companies and sponsorship folk that sponsoring a sports entity creates goodwill with fans of that entity, and that the fans feel positively towards the sponsor. However, there's not been much investigation into whether this alienates opposing fans, even though the joint sponsorship of Rangers and Celtic suggests it does - otherwise why sponsor both? So I'm trying to see if there is a correlation between fans disliking a club and therefore translating that dislike to their sponsor. Hmm, for me, and I still haven't looked, I don't know what tombola do - so how could you say about creating good will. What might have been best is to pick two teams relatively close together so that people in that catchment area will know about them and that they have two nearly similiar sponsors so judgement could be made. This way you would be able to see if there were any good will to each of the respective teams etc. Two to pick (from a quick check of sponsors) are Wigan - 12BET and Bolton - 188BET, respectively just down the road from each other. Good luck anyway with your dissertation. Good point. Tombola are a bingo company I think. I have done this questionnaire for WBA-Wolves too, who are both sponsored by gambling companies as well as being rivals, which is similar to what you're saying. If the Wolves forum ever give permission to distribute the questionnaire, it'll be interesting to see their results. Thanks! I have done YOUR thing. Haha, that part of the questionnaire was lifted from a previous study. The emphasis looks daft, doesn't it? Link to comment Share on other sites More sharing options...
LoveTheBobby 1 Posted April 3, 2012 Share Posted April 3, 2012 Interesting stuff . Thinking about it - even with a fair few PL clubs (from a coverage pov) I'd struggle to readily name their shirt sponsors . Some clubs you can associate brands to historically maybe through iconic imagery or as a result of their periods of success (and failure?). Anyway - best of british with it Shrimps ! Link to comment Share on other sites More sharing options...
Monkeys Fist 42484 Posted April 3, 2012 Share Posted April 3, 2012 (edited) I have done YOUR thing. Haha, that part of the questionnaire was lifted from a previous study. The emphasis looks daft, doesn't it? Leazes outed as a southern student? Oh the shame Edited April 3, 2012 by Monkeys Fist Link to comment Share on other sites More sharing options...
TheDimpleboy 0 Posted April 3, 2012 Share Posted April 3, 2012 Done, the fact a company sponsors my team doesn't really effect the way I feel about the company or make me more likely to use their services in all honesty, but maybe that's just me! Link to comment Share on other sites More sharing options...
Besty 4 Posted April 3, 2012 Share Posted April 3, 2012 Done. Link to comment Share on other sites More sharing options...
angrysteve 0 Posted April 4, 2012 Share Posted April 4, 2012 Done. Link to comment Share on other sites More sharing options...
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