Change @ St. James

[Ketsbaia 0]

How depressingly accurate.

 

Not sure it is like.

 

He never wanted to own the club, he only ever wanted to buy and sell it for a quick buck but the buyer he had lined up pulled out after he had already bought it and he was stuck with it.

 

They’ll still come back and 50,000 do every game.

 

Ashley and his cronies had big plans that a brand like Nike or Apple or Mastercard or Carlsberg would wish to have naming rights over St James Park and it would be X brand @ St James Park. They underestimated marketing directors who do know what they are doing who took into consideration angry and annoyed fans who vented their protests over this idea from the start and 18 months later there is no sponsor.

 

Mike Ashley owns a football club he doesn’t want.

 

 

 

No evidence for any of that.

 

Well, we understand he tried to sell it to some middle east group but fucked it up. 50k dont come back every game like. The plan was to get a big name to come in and sponsor the ground but no fucker would touch it. I also agree he doesnt want the club.

 

Didn't Sheikh Mansour go on record at some point to say they were looking to buy us from Ashley but he was asking way to much so they went for Man City from Shinawatra instead?

 

I remember reading some quotes saying they went for us, then Everton, then Man City.

[Happy Face 29]

After buying portsmouth Al Fahim said...

 

'I'd have paid £200m for Newcastle because it's a great club. But the guy wanted £400m. He's got to be kidding.'

 

http://www.thesun.co.uk/sol/homepage/sport....html?print=yes

 

Lucky escape tbh.

[snakehips 0]

I read that earlier, from a branding perspective, the Puma deal contradicts some of what he says. The core point that its a shit brand with shit connotation is correct. The problem is, SD is not an aspirational brand, its meant to tap into the same parts of the brain targeted by repetitive cheap advertising based on recall not emotional associations. Which is why its a shit brand, it doesnt actually try to be anything else.

 

As a piece on the background to Ashley and NUFC its mostly drivel though.

 

This is a trash brand fuking up a classic brand scenario. It's a big no no in marketing circles. There is no crossover.

 

It's like Audrey Hepburn wearing Ratner jewellery.

[Craig 6700]

Does that fella in Consett still make the massive flags?

 

As someone suggested a couple of weeks ago, we should commission them to do a massive flag with JJB Sports, JD, etc all over it...

 

Yeah I know, not cheap and viable, but would be worth it to see his face.

[ewerk 31230]

It'd be taken by the stewards within 2 minutes, still it'd be an idea for a Sky game, all you'd need is one shot of it.

[timnufc 0]

Do a massive banner saying KITBAG.COM

[Monkeys Fist 43195]

Be a nightmare to organise, but something like this

with" Fat Bastard" instead.

I'd love to see the stewards remove that!

[thenorthumbrian 0]

I read that earlier, from a branding perspective, the Puma deal contradicts some of what he says. The core point that its a shit brand with shit connotation is correct. The problem is, SD is not an aspirational brand, its meant to tap into the same parts of the brain targeted by repetitive cheap advertising based on recall not emotional associations. Which is why its a shit brand, it doesnt actually try to be anything else.

 

As a piece on the background to Ashley and NUFC its mostly drivel though.

 

This is a trash brand fuking up a classic brand scenario. It's a big no no in marketing circles. There is no crossover.

 

It's like Audrey Hepburn wearing Ratner jewellery.

 

Or Cary Grant wearing a sports direct track suit

[ChezGiven 0]

Minging.

 

[Monroe Transfer 0]

That's actually quite laughable. It's like someone's photoshopped it for a joke. Pitch, roof, stands, seats...

[Monroe Transfer 0]

Have they put the SD logo on the urinals yet?

[DEADMAN 0]

if this is true and is a genuine pic of it omg god help ashley some fan should climb up there and spray paint the logo haha

[duo 0]

Looks so bad.

[DEADMAN 0]

please dont let it be true ahhhhhhhhhhhhhhh :nufc: :nufc: :nufc: :nufc: :angry:

[Monroe Transfer 0]

'fraid it is Deadman.

 

[DEADMAN 0]

absolute joke he should be murdered

[Tom 14013]

To be honest after kick off I didn't even notice it.

[DEADMAN 0]

heh well you might of not been a nufc fan for very long i have been a toon fan since i was young

[Tom 14013]

I think it's because today was a busy game!

[Howay 12496]

Looks diabolical like, don't expect anything less from this classless fat tramp though. Quicker he fucks off the better.

Edited September 24, 2011 by Barton7

[DEADMAN 0]

heh gimme first priority to punch the fat cunt in the face

[Dr Gloom 22187]

piss poor. where's the next SD logo going? he's running out of room

[The Fish 10972]

piss poor. where's the next SD logo going? he's running out of room

He's going the other way, he's getting a vinyl print of the St James' faithful applied to the trough urinal he has in his en suite. So that he can piss on the fans from the comfort of his own home.

[OTF 7559]

SD was visible just about constantly throughout the game. The irony being we should actually have been able to get some decent coin for all the advertising, but because it's an in-house dodgy we've sold our stadium identity for a pittance.

[Happy Face 29]