Change @ St. James

[sammynb 3355]

Please tell me this a joke and that's a photoshop:(

 

You'll know soon enough.

[Dolly Potter MD 0]

With broadcast camera pans, of that stand, you would think that Ashley (the quiessential entrepreneur)r would be gunning maximum exposure for the shitedirect brand, during night fixtures.

 

With that said does anybody with inside information know as to whether or not these SD hoardings have been installed with inbuilt LED lighting, so the SD is showcased during night broadcasts?

 

I presume with the cash being saved atm, courtesy of the non-running of the escalators, there has to be some room in the budget for a luxury splashing out on utilities ie. additional promotion of the owner's retail empire.

Edited September 19, 2011 by Year Zero

[Gemmill 44888]

It would be mint if they flash when we score like. That would make my year. Play pigbag and flash the words in time with the music.

[Guest alex]

It would be mint if they flash when we score like. That would make my year. Play pigbag and flash the words in time with the music.

[Gemmill 44888]

I would have maximum respect for Ashley's pisstaking skills if he did that. Imagine the cheers turning to anger as people caught on to it. Everyone in the East Stand wondering why the rest of the crowd is so livid. Ashley and Lambias grinning and dancing along.

[Ayatollah Hermione 13869]

CT dancing down the stairs, telling everyone to lighten up for this wholesome family fun.

[Gemmill 44888]

CT dancing down the stairs, telling everyone to lighten up for this wholesome family fun.

One man conga.

[Howmanheyman 33231]

NUFC, proud sponsors of SportsDirect.com

 

 

 

I honestly wouldn't give the man the steam off my shit let alone a single penny more.

[sammynb 3355]

With broadcast camera pans, of that stand, you would think that Ashley (the quiessential entrepreneur)r would be gunning maximum exposure for the shitedirect brand, during night fixtures.

 

With that said does anybody with inside information know as to whether or not these SD hoardings have been installed with inbuilt LED lighting, so the SD is showcased during night broadcasts?

 

I presume with the cash being saved atm, courtesy of the non-running of the escalators, there has to be some room in the budget for a luxury splashing out on utilities ie. additional promotion of the owner's retail empire.

 

Unfortunately they won't need to be flashing as the world will still have to suffer it even during night games!

[StevenL 0]

No Puma signs... which idiots thought they was gonna be puma signs?

[Monkeys Fist 42456]

Horrible.

 

Ill forever remember it like this

 

 

I hope the new owners in the future invite 52000 to the ground to see the letters ripped down in celebration like our own version of this

 

I've honestly had daydreams about that very scene.

I'll offer my services , free gratis an that, to rip the fucking thing down whenever, whoever, takes over.

 

 

 

If I haven't retired by then

[Craig 6682]

SportsDirect.com have gone too far with Newcastle United branding

 

Is this a football ground or a billboard?

 

SportsDirect.com’s owner, Mike Ashley, also owns Newcastle United, currently 4th in the Premiership. He never wanted to own the club, he only ever wanted to buy and sell it for a quick buck but the buyer he had lined up pulled out after he had already bought it and he was stuck with it.

 

Since that point he has got the club relegated, sold all its best players and slowly but surely started using the club’s ground, St James Park as a massive billboard for his terrible sports shop brand SportsDirect.com.

 

Many Newcastle fans boycott SportsDirect.com and there is no love lost between owner, management and fans. There is little communication and the club is generally run in a way that no normal business could ever be run. But a football club is no ordinary business. Passion for your club goes blood deep and you can’t just change allegiance just because you feel like it (unless you’re a Manchester United fan of course…..).

 

Ashley knows he can treat the customers like rubbish and they’ll still come back and 50,000 do every game. Newcastle fans loyalty is unmatched in the world amongst sporting clubs considering the lack of success that the team have had or even lack of entertaining football.

 

This weekend will see the new SportsDirect.com Newcastle United SportsDirect.com branding on the TV facing main stand, the East Strand for the first time. As you can see it looks horrendous.

 

It wasn’t supposed to be like this. Ashley and his cronies had big plans that a brand like Nike or Apple or Mastercard or Carlsberg would wish to have naming rights over St James Park and it would be X brand @ St James Park. They underestimated marketing directors who do know what they are doing who took into consideration angry and annoyed fans who vented their protests over this idea from the start and 18 months later there is no sponsor.

 

The London based owners are not liked anymore now than when they took over

 

Which brand would want to start with negative reactions and association and alignment with a disliked management and pay for the privilege when sponsorship of a football club is supposed to be about brand synergy, positive brand association and sharing a passion (although judging by the amount of non-descript betting brands sponsoring football clubs at the moment this rationale went out of the window as soon as someone wrote a cheque large enough)?

 

Unfortunately it looks like SportsDirect .com will have their way and will brand every inch of St James Park bit by bit. It won’t encourage anymore Newcastle fans to visit his Lonsdale littered cheap and tacky warehouses but it will remind Mike Ashley that he stills owns a football club he doesn’t want.

 

Source: http://chrisreed.brandrepublic.com/2011/09...nited-branding/

[JawD 99]

How depressingly accurate.

[snakehips 0]

Was it ever proven that the fat lad had a buyer already lined up, in order to make a fast buck, when he bought the club?? If there were potential buyers, why not cut out the slob of a middle man and buy it direct (no pun) from surgeon Hall and FS?

[Happy Face 29]

How depressingly accurate.

 

Not sure it is like.

 

He never wanted to own the club, he only ever wanted to buy and sell it for a quick buck but the buyer he had lined up pulled out after he had already bought it and he was stuck with it.

 

They’ll still come back and 50,000 do every game.

 

Ashley and his cronies had big plans that a brand like Nike or Apple or Mastercard or Carlsberg would wish to have naming rights over St James Park and it would be X brand @ St James Park. They underestimated marketing directors who do know what they are doing who took into consideration angry and annoyed fans who vented their protests over this idea from the start and 18 months later there is no sponsor.

 

Mike Ashley owns a football club he doesn’t want.

 

 

 

No evidence for any of that.

[OTF 7295]

It would be mint if they flash when we score like. That would make my year. Play pigbag and flash the words in time with the music.

 

That would be brilliant. As much as this is a detestable change to the stadium it would be a smart move to help associate the change in the stadium with the positive activity of Newcastle scoring a goal.

 

The ultimate in marketing genius would be if they lit up when ANY team scored in the primary colours of that team and a corresponding banner unfurled from underneath the flashing sign announcing the price of that teams shirt at Sports Direct stores along with a grinning picture of Ashley with a "tell em Mike sent ya" message.

[ChezGiven 0]

I read that earlier, from a branding perspective, the Puma deal contradicts some of what he says. The core point that its a shit brand with shit connotation is correct. The problem is, SD is not an aspirational brand, its meant to tap into the same parts of the brain targeted by repetitive cheap advertising based on recall not emotional associations. Which is why its a shit brand, it doesnt actually try to be anything else.

 

As a piece on the background to Ashley and NUFC its mostly drivel though.

[JawD 99]

How depressingly accurate.

 

Not sure it is like.

 

He never wanted to own the club, he only ever wanted to buy and sell it for a quick buck but the buyer he had lined up pulled out after he had already bought it and he was stuck with it.

 

They’ll still come back and 50,000 do every game.

 

Ashley and his cronies had big plans that a brand like Nike or Apple or Mastercard or Carlsberg would wish to have naming rights over St James Park and it would be X brand @ St James Park. They underestimated marketing directors who do know what they are doing who took into consideration angry and annoyed fans who vented their protests over this idea from the start and 18 months later there is no sponsor.

 

Mike Ashley owns a football club he doesn’t want.

 

 

 

No evidence for any of that.

 

Well, we understand he tried to sell it to some middle east group but fucked it up. 50k dont come back every game like. The plan was to get a big name to come in and sponsor the ground but no fucker would touch it. I also agree he doesnt want the club.

[ewerk 30616]

"Identical sign with perhaps a small advertisment".

 

...were the words of Lee Ryder, were they not?

 

 

I wonder if that was put to him during his webchat yesterday.

[Park Life 71]

I read that earlier, from a branding perspective, the Puma deal contradicts some of what he says. The core point that its a shit brand with shit connotation is correct. The problem is, SD is not an aspirational brand, its meant to tap into the same parts of the brain targeted by repetitive cheap advertising based on recall not emotional associations. Which is why its a shit brand, it doesnt actually try to be anything else.

 

As a piece on the background to Ashley and NUFC its mostly drivel though.

 

This is a trash brand fuking up a classic brand scenario. It's a big no no in marketing circles. There is no crossover.

[sammynb 3355]

I read that earlier, from a branding perspective, the Puma deal contradicts some of what he says. The core point that its a shit brand with shit connotation is correct. The problem is, SD is not an aspirational brand, its meant to tap into the same parts of the brain targeted by repetitive cheap advertising based on recall not emotional associations. Which is why its a shit brand, it doesnt actually try to be anything else.

 

As a piece on the background to Ashley and NUFC its mostly drivel though.

 

This is a trash brand fuking up a classic brand scenario. It's a big no no in marketing circles. There is no crossover.

 

There is but it never results in the trash being raised only the icon being dragged down.

[ewerk 30616]

I read that earlier, from a branding perspective, the Puma deal contradicts some of what he says. The core point that its a shit brand with shit connotation is correct. The problem is, SD is not an aspirational brand, its meant to tap into the same parts of the brain targeted by repetitive cheap advertising based on recall not emotional associations. Which is why its a shit brand, it doesnt actually try to be anything else.

 

As a piece on the background to Ashley and NUFC its mostly drivel though.

 

This is a trash brand fuking up a classic brand scenario. It's a big no no in marketing circles. There is no crossover.

 

There is but it never results in the trash being raised only the icon being dragged down.

 

As Sports Direct have done with all the brands they've purchased.

[Happy Face 29]

Well, we understand he tried to sell it to some middle east group but fucked it up. 50k dont come back every game like. The plan was to get a big name to come in and sponsor the ground but no fucker would touch it. I also agree he doesnt want the club.

 

All of your understanding there comes from what you've been told by the club. But they tell lots of lies.

 

When he "fucked it up" he was out on the piss wasn't he? Hardly the actions of a man keen to impress on potential buyers the seriousness of his desire to sell. He's asking for £100000 to talk to anyone who wants to buy now. Again, not realistic.

 

I don't believe they've approached anyone about naming rights on the stadum. It was a lie to say Sports Direct was a short term thing.

 

Gotta place more belief in what they do than what they say.

Edited September 20, 2011 by Happy Face

[Craig 6682]

How depressingly accurate.

 

Not sure it is like.

 

He never wanted to own the club, he only ever wanted to buy and sell it for a quick buck but the buyer he had lined up pulled out after he had already bought it and he was stuck with it.

 

They’ll still come back and 50,000 do every game.

 

Ashley and his cronies had big plans that a brand like Nike or Apple or Mastercard or Carlsberg would wish to have naming rights over St James Park and it would be X brand @ St James Park. They underestimated marketing directors who do know what they are doing who took into consideration angry and annoyed fans who vented their protests over this idea from the start and 18 months later there is no sponsor.

 

Mike Ashley owns a football club he doesn’t want.

 

 

 

No evidence for any of that.

 

Well, we understand he tried to sell it to some middle east group but fucked it up. 50k dont come back every game like. The plan was to get a big name to come in and sponsor the ground but no fucker would touch it. I also agree he doesnt want the club.

 

Didn't Sheikh Mansour go on record at some point to say they were looking to buy us from Ashley but he was asking way to much so they went for Man City from Shinawatra instead?

[Happy Face 29]

Didn't Sheikh Mansour go on record at some point to say they were looking to buy us from Ashley but he was asking way to much so they went for Man City from Shinawatra instead?

 

The announcement comes as a major setback to Newcastle fans who had been hoping that the DIC would become the second UAE financial organisation to invest in the English Premier League just weeks after the Manchester City takeover by investors led by Sheikh Mansour bin Zayed. According to some reports, the Abu Dhabi-based investors considered buying Newcastle before opting for Manchester City.

 

http://www.thenational.ae/sport/uae-sport/...le-short-shrift

 

Not seen any quotes from Mansour on it.

Edited September 20, 2011 by Happy Face