confused smokers

[tooner 243]

http://www.cbc.ca/news/health/story/2011/0...els-colour.html

 

Smokers in Western countries continue to falsely believe that some cigarette brands may be less harmful despite bans on the words "light" and "mild" on packaging, a study finds.

 

For the study in Tuesday's online issue of the journal Addiction, researchers polled 8,243 current and former smokers 18 and over in Canada, the U.S., United Kingdom and Australia about their beliefs on the risks of cigarettes.

 

One-fifth of smokers believed incorrectly that "some cigarette brands could be less harmful" than others, David Hammond of International Tobacco Control and his co-authors found.

 

False beliefs were higher in the U.S. and U.K.

 

In more than 50 countries, cigarette manufacturers are no longer allowed to use labels such as "light" and "mild." In some cases, they've switched to "silver" and "gold" brands.

 

Research suggests smokers base their perceptions of risk on package colouring.

 

"These beliefs are associated with descriptive words and elements of package design that have yet to be prohibited, including the names of colours and long, slim cigarettes," the study's authors concluded.

 

The smokers in the study showed they also falsely believed that:

• Slim cigarettes are less harmful.
  
• Cigarettes with harsh taste are riskier to smoke than smooth-tasting cigarettes.
  
• Filters reduce risk.
  
• Nicotine is responsible for most of the cancer caused by cigarettes.
  

"The findings highlight the deceptive potential of 'slim' cigarette brands targeted primarily at young women," Hammond said in a release.

 

"The findings also support the potential benefits of plain packaging regulations that will soon take effect in Australia, under which all cigarettes will be sold in packages with the same plain colour, without graphics or logos."

 

 

if they think different colors confuse the issue, wait til they make all the packaging the same color...

[Park Life 71]

Less susceptible to airborne radiation if you smoke so up yours!11

[tooner 243]

Less susceptible to airborne radiation if you smoke so up yours!11

 

 

i thought you lived in germany not japan, No?

[Park Life 71]

Less susceptible to airborne radiation if you smoke so up yours!11

 

 

i thought you lived in germany not japan, No?

 

Parts of the radiation cloud, albeit tiny amounts has been around the whole of the northern hemisphere by now.

[tooner 243]

Less susceptible to airborne radiation if you smoke so up yours!11

 

 

i thought you lived in germany not japan, No?

 

Parts of the radiation cloud, albeit tiny amounts has been around the whole of the northern hemisphere by now.

 

 

there's enough regular pollution kicking around that radiation should be the least of your worries...

[Gemmill 47091]

Smokers are stupid, you say?

[tooner 243]

Smokers are stupid, you say?

 

 

your words not mine.... , i said (well actually the article says it) there was some confusion from the cig smoking demographic.

what do the packages look like in the UK? here they've started (actually about 10 yrs ago now) putting these warning pictures on the packages, like a cancerous lung or tongue or a prego woman smoking or a limp cigarette to signify the possibilty of E.D. from smoking. Do they have similar pictures or warnings on packages over there?

[Billy Castell 0]

The pictures are on the packets here too. As a non-smoker, I'd have assumed that B & H Silver were 'cleaner' than B & H Gold, or that 'light' cigarettes were sort of like diet coke.