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Facebook flirts with RFID

 

By Bill Ray • Get more from this author

 

Posted in Developer, 22nd April 2010 15:01 GMT

 

Developers attending today's Facebook conference, f8, are being issued with RFID badges integrated with their Facebook profiles for clocking into site locations.

 

The details come from the All Facebook, which reports that Facebook is being atypically opaque about the data gathered from the radio frequency identification tags. But given the experimental nature of the service that's unsurprising - the point of the conference is to inspire people to create applications, not define their limits.

 

The tags are short-range, so delegates have to make an active effort to have the tag scanned, but doing so will automatically sign them up to a related Facebook group and record their presence for plotting on a wall-screen in the main hall.

 

It's not the first time that a conference has had RFID-enabled badges - it’s de rigeur these days - but connecting the identity to a Facebook profile opens up all sorts of opportunities for linking the online network with the real world, and for Facebook to gather yet more information about its users. ®

 

 

Looks cool ya'll. :razz:

Edited by Park Life
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Google engineering gaggle flees Facebook

 

'When I complain about privacy, I use Google Buzz'

 

By Cade Metz in San Francisco • Get more from this author

 

Posted in ID, 23rd April 2010 19:26 GMT

 

Free whitepaper – Taking control of your data demons: Dealing with unstructured content

 

Updated A gaggle of Google engineers have expressed their displeasure with Facebook's latest effort to share your data with third-party sites, and many have gone so far as to deactivate their accounts.

 

This includes the Delphic Oracle of the SEO world, Matt Cutts, who announced his Facebook deactivation with a post to Twitter. Cutts didn't say why he deactivated, but the move came just hours after Facebook introduced an "instant personalization" thingy that automatically feeds your Facebook profile data to certain third-party sites when you - or your Facebook "friends" - pay a visit.

 

"When you and your friends visit an instantly personalized site, the partner can use your public Facebook information, which includes your name, profile picture, gender, and connections," Facebook says. Those "connections" include previously private information that Facebook recently forced users to make public or completely delete, including current city, hometown, education and work, and likes and interests.

 

A banner appears across the top of the page when you visit a site that Facebook is sharing data with, but the onus is on the user to opt-out. And we all know that the average user isn't exactly aware of what's going on.

 

"I just deactivated my Facebook account using the guide at http://goo.gl/rhpE," Cutts wrote. "Not hard to do & you can still revive it later."

 

As noticed by TechCrunch Europe, Cutts was joined by a Greek chorus of other Google engineers, some of whom have left Facebook for good.

Edited by Park Life
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