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Google Ad words


peasepud
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Yeah, I run our companies ad through them. Cheap enough. Easy to set up and you can set a limit on how much you want to spend.

 

Ive set one up, its only a couple of days old but I was wondering what an average CTR and CPC run at? I started too generic and had the likes of portrait and photography as keywords which resulted in 12k impressions over the first night and 13 clicks. Realised quickly that those clicks were likely to be no use at all. :calmdown:

 

Ive also logged us on the google maps bit but again Im wondering if thats going to just cost us for clicks where people are just curious rather than actively looking. Cant imagine people using google maps to find their nearest photographer :lol:

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I kept ours fairly short and sweet. It's an advertising agency, so, like yourselves, nobody outside your business area is going to be interested in your company(I would have thought).

 

I used no real generic terms, and I created it mainly out of necessity as our web page is very "unsearch-engine friendly".

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