smoggeordie 0 Posted June 28, 2007 Share Posted June 28, 2007 NEWCASTLE United are raising a toast after agreeing a multi-million pound drinks deal with beer giant Carling. The lucrative four-year agreement, which starts on July 1, is one of the largest of its type in UK sport, linking the Magpies, one of Europe's biggest football clubs, with the number one UK lager Carling. Darren Venn, Newcastle United's Director of Commercial Affairs, said: "We're delighted to have agreed a deal that brings Carling to St. James' Park. "This year, Shearer's Bar has been officially voted the best bar in Newcastle, and now fans will be able to drink Britain's favourite lager there. "Our fans are famously known for having a thirst for football, and those who like to enjoy a pint at St. James' Park are sure to enjoy what's on offer." Carling - which sells 50 pints every second - will be available at Shearer's Bar and inside St. James' Park along with Coors Light, Grolsch and Worthingtons. And the news is great for those members of the Toon Army who like a pint before, during or matchdays at St. James' Park - with new fast-flow technology ensuring drinks will now be poured even faster in Shearer's Bar and around the stadium. While the name of Newcastle United is known all around the sporting world, Carling already has a long-standing heritage in British football. They previously sponsored the Premiership and have also backed the Carling Cup for four years, as well as Glasgow's Old Firm giants Celtic and Rangers. Now the partnership with Newcastle United strengthens their links with Tyneside, having already established top music venue the Newcastle Carling Academy in the heart of the city. Carling Brand Director Martin Coyle said: "The partnership with Newcastle United is an excellent addition to Carling's many links with football; from its sponsorship of the Premiership from 1993 to 2001 and the Carling Cup from 2003 onwards. "It will help build on the strong links between the city of Newcastle and its people and Carling. "Carling has a proud history in British football and bringing fans closer to the game so we're naturally looking forward to working with Newcastle United to become an important part of the local community." Jane Shepstone, NUFC'S Director of Catering, added: "We're delighted to welcome Carling to Newcastle United today as our new official brewery partner for the next four seasons. "We are proud of the award winning facilities for fans that we have at Newcastle United and it's fitting that Carling, Britain's number one lager, will now be supplied to St James' Park, which is one of the top Stadiums for beer sales in the Premiership. "Coors products will also be available at Shearer's Bar, which itself celebrated a number one position earlier this year when it picked up an award for the best bar in Newcastle. "Carling are also ensuring that United fans receive the best possible service by upgrading the current installation equipment at St. James' Park to dispense their brands using the latest fast pour technology which can dispense a pint in less than 9 seconds. "Newcastle United has long been a major part of people's lives in the north east and beyond. Carling too have a long affinity with UK football and, with the launch of the city's popular Music Academy and the number of top acts it has attracted, have already shown their commitment to the region." The new partnership signals the end of Newcastle United's previous association with Scottish & Newcastle. The club thanks the company for all its past support and extends its best wishes for the future. Link to comment Share on other sites More sharing options...
The Fish 10430 Posted June 28, 2007 Share Posted June 28, 2007 how much though? Link to comment Share on other sites More sharing options...
smoggeordie 0 Posted June 28, 2007 Author Share Posted June 28, 2007 how much though? Aye, multi million as in 2 Link to comment Share on other sites More sharing options...
ewerk 29494 Posted June 28, 2007 Share Posted June 28, 2007 So the choice of drink in the ground is now going to be Carling, Coors light, Worthingtons or Grolsch? Every one of them pure and utter piss. Link to comment Share on other sites More sharing options...
geordieshandy 0 Posted June 28, 2007 Share Posted June 28, 2007 This year, Shearer's Bar has been officially voted the best bar in Newcastle By who exactly? Link to comment Share on other sites More sharing options...
The Fish 10430 Posted June 28, 2007 Share Posted June 28, 2007 This year, Shearer's Bar has been officially voted the best bar in Newcastle By who exactly? them two tarts with the guitar who forever play "American Pie"? Link to comment Share on other sites More sharing options...
smoggeordie 0 Posted June 28, 2007 Author Share Posted June 28, 2007 This year, Shearer's Bar has been officially voted the best bar in Newcastle By who exactly? Best Bar None Link to comment Share on other sites More sharing options...
Isegrim 9577 Posted June 28, 2007 Share Posted June 28, 2007 Link to comment Share on other sites More sharing options...
Guest alex Posted June 28, 2007 Share Posted June 28, 2007 Just another of the many shit identikit bars in the city centre. Link to comment Share on other sites More sharing options...
sammynb 3161 Posted June 28, 2007 Share Posted June 28, 2007 So no chance of getting newcastle brown on the front of the jersey again Link to comment Share on other sites More sharing options...
luckyluke 2 Posted June 28, 2007 Share Posted June 28, 2007 This year, Shearer's Bar has been officially voted the best bar in Newcastle By who exactly? Presumably the same people who voted Carling as Britain's favourite lager. Link to comment Share on other sites More sharing options...
Jimbo 172 Posted June 28, 2007 Share Posted June 28, 2007 This year, Shearer's Bar has been officially voted the best bar in Newcastle By who exactly? Presumably the same people who voted Carling as Britain's favourite lager. Link to comment Share on other sites More sharing options...
The Fish 10430 Posted June 28, 2007 Share Posted June 28, 2007 So no chance of getting newcastle brown on the front of the jersey again Jersey? FUCKING JERSEY? get out... just get your shit together and leave! It's a shirt and there's no chance of getting Newcastle Brown Ale for the next few years... never say never Link to comment Share on other sites More sharing options...
peasepud 59 Posted June 28, 2007 Share Posted June 28, 2007 This year, Shearer's Bar has been officially voted the best bar in Newcastle By who exactly? My thoughts exactly, its a soul less place thats dead anytime other than 12- 7 on a matchday. Link to comment Share on other sites More sharing options...
sammynb 3161 Posted June 28, 2007 Share Posted June 28, 2007 So no chance of getting newcastle brown on the front of the jersey again Jersey? FUCKING JERSEY? get out... just get your shit together and leave! It's a shirt and there's no chance of getting Newcastle Brown Ale for the next few years... never say never Fish you pedant, it's a fucking jersey! It's always been a jersey and always will be a jersey! Ask Rob Link to comment Share on other sites More sharing options...
geordieshandy 0 Posted June 28, 2007 Share Posted June 28, 2007 So we're decided then, we're all going to Shearer's for the summer piss up. Link to comment Share on other sites More sharing options...
bobbyshinton 59 Posted June 28, 2007 Share Posted June 28, 2007 Never beat the Trent Link to comment Share on other sites More sharing options...
wellsy 0 Posted June 28, 2007 Share Posted June 28, 2007 I wish we were sponsored by Hoegaarden! Best beer in the world, fact. Link to comment Share on other sites More sharing options...
Glen 0 Posted June 28, 2007 Share Posted June 28, 2007 Bleurgh... Hoegaarden is 'orrible stuff. But to be fair, Carling is pretty much the worst lager on the market. Apart from, well, ACE. Link to comment Share on other sites More sharing options...
Dr Gloom 21304 Posted June 28, 2007 Share Posted June 28, 2007 how can a bar with Carling, Coors, Grolsch and Worthingtons as its house beers be the best in town? shocking selection tbh. Link to comment Share on other sites More sharing options...
luckyluke 2 Posted June 28, 2007 Share Posted June 28, 2007 Does this mean we'll have Carling on our shirts next season then? Link to comment Share on other sites More sharing options...
AgentFox 0 Posted June 28, 2007 Share Posted June 28, 2007 Does this mean we'll have Carling on our shirts next season then? Not next season probably the season after that Link to comment Share on other sites More sharing options...
Dr Gloom 21304 Posted June 28, 2007 Share Posted June 28, 2007 Does this mean we'll have Carling on our shirts next season then? Not next season probably the season after that how crap a shirt sponsor would that be? may as well be ace lager. i wouldn't mind stella or guiness but carling for fuck's sake? Link to comment Share on other sites More sharing options...
The Fish 10430 Posted June 28, 2007 Share Posted June 28, 2007 Does this mean we'll have Carling on our shirts next season then? Not next season probably the season after that how crap a shirt sponsor would that be? may as well be ace lager. i wouldn't mind stella or guiness but carling for fuck's sake? I thought there was a ban on alcohol suppliers advertising on shirts now? Link to comment Share on other sites More sharing options...
peasepud 59 Posted June 28, 2007 Share Posted June 28, 2007 Carling are also ensuring that United fans receive the best possible service by upgrading the current installation equipment at St. James' Park to dispense their brands using the latest fast pour technology which can dispense a pint in less than 9 seconds. Totally irrelevant based on the bar staff there though, it takes 5 minutes just to catch their eye even though you're the only person in there (well apart from the old bloke with a dog playing xbox). Link to comment Share on other sites More sharing options...
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