Ayatollah Hermione

Spot on. It's a fucking disgrace. And people can say "but it'll aaalways be St. James like yinah" but you've got to think about 10-15 years into the future. Saltwater was right when he said people are quick to forget. You can forgive running out in cheap shitey Puma kits and plastering Sports Direct everywhere because you get the sense that such advertisement is part and parcel of football nowadays, as sad as it is. But to rename something that is deeply woven into the fabric of the city rankles people that aren't even associated with the club. You've got the likes of Danny Baker on twitter deriding it and he really should have no deep connection or ties either way. You're selling off tradition for 10 million, well not even that because no fucker with any sort of self-respect is going to deal with these two glorified market stall runners, and its symptomatic of the massive disrespect he's got for everyone from top to bottom. He's in a position where he probably despises this football club but realises its power from a brand association POV. And he hates the club because he routinely tears apart anything the fans have any true connection with. Keegan was fucked off, Shearer was fucked off, Hughton was fucked off and there's even players who we connected with because of effort, because of their passion showed that have been tossed aside with little to no respect from the heirarchy. The only way he'll fuck off is if his own spacker-footed stewardship degrades NUFC to the point where it's no longer in a position to give Sports Direct any advertising or reputation boost. But by then, there'll probably be no way back for us.

BTW, no "leading brand experts" would look at the suggestion, analyse the area and the context that the club is in and not go "you're a fucking mentalist" One of the best football stadia in Europe forever associated with cheap fucking Gola tracksuit bottoms.

Least the media are showing the hypocrisy of it all but it's not going to change anything. I think Llambias realises he's a fucking shit liar but doesn't care anway. Tom's point about the £35 million amounting to fuck all is a fair one as we were led to believe that it went on wages and agent fees etc. So, we get a player in on a 5 year deal, 30k a week, how much of this massive 8-10 million is gone?

Trophyshy has been hitting the nail on the head here. Sports Direct Arena, flogging our best players, replace with cheaper (probably not better) alternatives for the future.

Nobody in the media took SD@SJP seriously, they'll be calling it Sports Direct Arena though.

What a shite group of people

I don't understand how simply plastering Sports Direct over every part of the stadium is good advertising, it's just a horrible overload on the senses. The brand hasn't been improved by being associated with SJP, it's just managed to make something that's grand and historic into a classless billboard.

Ant's grandad was fucking nails.

Wow, Activision Tony Hawked Cal of Duty. Except no COD game has ever been as good as Tony Hawk 3. That's a fine game.

"difficult financial times" in which the club is breaking even. speccy cunt. It'll always be referred to SJP IMO, no matter what rubbish they put up.

I imagine Pardew sees these announcments and just sits there thinking "for fuck's sake, MAN"

Undone all the good PR again. Hopeless.

CBA to quote but you said Ben Arfa is still struggling for fitness so you suggested we send him out on loan. I agree he's struggling for fitness but think we're doing the right thing atm and that when he's back, he'll be a hugely vital figure, rather than him being a hugely vital figure elsewhere. You can point out how my reply has nothing to do with your point in your own time, CT.

Bring back the cornrows

Better not be 5 bastard year. I'd give him a year extension at most.

bastard

I know, I know but fucking hell, what a massive pile of bollocks.

He broke his leg and then knackered his ankle in pre-season taking him to about a year without consistent football. He's not going to hit the ground running and he needs time here and there to get his sharpness back. If he was fit at the start of the season, he'd have played against Arsenal onwards, I'm sure of it. I doubt he's too bothered about being a part of an unbeaten side btw Jonas' attacking play is so bad he's had 22 shots, a goal and an assist, as well as winning us vital free-kicks in the final third of the pitch. Obertan has created significantly less and surely you must realise this?

Also conscription was basically sold as "Join the army and help us make this nation great again" with no real indication that the Nazi party was as sinister as it eventually became. The foreign volunteers who signed up later were probably wronguns like.

He basically sits alone in the garden, gets half-cut and thinks of the stupidest possible things to say to wind up the internet except, once he gets deep into the argument, he starts to believe his own drivel.

I'm going to have to actually do some uni work today. Joy.

If Barton really wanted to make them jealous, he'd simply reply with a picture of his bank balance.

Champion. Might get it rented, play it on easy and enjoy the ride. MW2 had a space satellite crashing into downtown Washington, a civilian massacre in an airport that you had to take part in and a daring mission into a top secret base in deepest Afghanistan so I'd love to see where they go.

Man, those tank controls on the Resi remakes must be a nightmare with a keyboard or are you using a gamepad? I bought a Gamecube again recently to build the collection back up and there's some great Nintendo first-party games on that thing. Wind Waker, Metroid Prime 1+2, Luigi's Mansion, Animal Crossing, Pikmin 1+2, Donkey Kong bongo games, Mario Sunshine. Some good puzzle games too. So yeah, if you've got the hard drive space, download a shit load of Gamecube games, well underrated.

Is the storyline as embarrassing as MW2? The best part of that game was your character holding your pistol sideways during the snowmobile section and everything else was competent but canny boring. Skyrim and Saint's Row 3 will complete my 2011 purchases, I imagine. Will rent the likes of Uncharted, Assassin's Creed, Rayman etc.