Yeah, the battle for the Yes campaign will be to embed intangible concepts like "hope" to a sufficient extent to outweigh the doubts in floating voters' minds. It's not impossible but it's a hell of a challenge. A late surge towards "Yes" in the polls is probably more conducive to that kind of instinctive "ah, fuck it" response than months or years of 50-50 polls, though, so you never know.
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