everything about what was newcastle united reeks of sports direct and has done for fucking years, it shows no signs of abating, the club will decline in direct parallel to his tatty shops be it his second rate sports stuff or what was house of fraser.
remember '09 and sportsdirect.com @ St James' Park Stadium?
the reality was, still is and always will be St James' Park Stadium @ sportsdirect.com, we're a subsidiary, nothing more, nothing less.
he will run it in to the ground, just like he will run his tat shops in to the ground because he's too stubborn and too much of a bully to accept he might just be doing something wrong, he doesn't give a fuck about who he'll take down with him along the way.
hope the cunt falls in to giant paper shredder.